About Action Hotels

Established in 2005, Action Hotels is recognised as a leading developer and owner of economy and midscale hotels in the Middle East, with a growing presence in Australia. Our focus is to introduce quality accommodation at exceptional value in central and convenient locations, wherever we operate. Our strong partnership and long-standing relationships with international hotel operators allow us to diversify our portfolio of hotels and develop the most suitable properties for each market.

Action’s strategy and focus is to provide quality hotel accommodation at exceptional value in prime locations.

Strong partnerships and long-standing relationships with leading International hotel operators enable the most suitable matching of the right brand to each location and relevant to the market place.

AHC was founded by H.E. Sheikh Mubarak A. M. Al-Sabah to take advantage of the burgeoning gap in the market between the increasing demand and the lack in supply of ‘branded’, value for money hotel accommodation in the Middle East. He also saw numerous exciting opportunities to roll out the same strategy in prime locations in Australia.

The market opportunity to develop and own branded economy and midscale hotels is underpinned by the increasing numbers of business and leisure travellers traveling across the region looking for more affordable hotel offerings. With the recent economic challenges across the GCC, this strategy has become even more relevant.

AHC has a proven track-record in the development and operations of hotels with 14 completed properties offering more than 2,400 guest rooms across six countries with committed plans to continue to grow the portfolio.

All of the hotels are either franchised or managed by global hotel operators such as: AccorHotels through the ibis, ibis Budget, Novotel, Mercure and InterContinental Hotels Group (IHG), with the Holiday Inn brand.

The success of each of AHC’s hotels is the result of careful execution of a focused plan to develop high quality assets in locations which have the potential for growth, coupled with extensive local market knowledge and well-developed network of contacts which allows a creative approach to hospitality development.

AHC is a privately-owned company (previously being listed on the AIM market, part of the London Stock Exchange) of Action Group Holding Company K.S.C.C (Kuwait). http://www.actionkuwait.com/

Our business model accommodates a range of structures as follows:


We currently own nine of our operating hotels, which we have developed from greenfield. To date we have enjoyed significant development uplifts on our freehold hotels and continue to capitalise on any increase in property values and to develop flagship hotels in key locations.

Operating leases

In addition, we are actively looking to expand through long term operating leases, where appropriate, as it requires less capital expenditure, enables faster growth and allows us to retain control over the assets.


In addition, we hold land as an investment. We currently have one investment land in Dubai held for potential future development or capital growth.