We have a clear vision which reflects our well-diversified portfolio; strong relationships with the right partners and a clear strategy to create and deliver value for our shareholders. Our primary objective for ACTION HOTELS is to be the leading economy and midscale hotel business in the Middle East. We are actively identifying additional projects outside the Middle East where we see significant upside potential, such as Europe & Australia.
We have a clear vision which reflects our well-diversified portfolio; strong relationships with the right partners and a clear strategy to create and deliver value for our shareholders. Our primary objective for ACTION HOTELS is to be the leading economy and midscale hotel business in the Middle East. We are actively identifying additional projects outside the Middle East where we see significant upside potential, such as Europe & Australia.
“To become a leading owner, developer & manager of branded economy & midscale hotels in key Middle East, Europe & Australian markets”
We intend to build on our successful track record and established network to grow the number of hotels we build, operate and manager. We have a successful track record of delivering exceptional commercial performance in partnership with our partner global operators and key stake holders.
01
Always Act With Purpose Daily
We take initiative and move fast, transforming intentions into results with energy, ownership, and forward momentum every day
02
Committed To Excellence And Delivery
We honour our promises through consistent service, dedicated effort, and unwavering focus on quality across every guest touchpoint.
03
Togetherness That Builds Strong Teams
We collaborate, support, and grow as one, sharing responsibilities and achievements to foster unity and collective strength.
04
Integrity In Every Decision Made
We stand by honesty and fairness, making transparent choices that build trust and uphold the highest ethical standards.
05
Own Results With Full Accountability
We take responsibility seriously, delivering with pride, learning from outcomes, and continuously improving what we influence and control.
06
Nurturing Growth, People And Potential
We empower others with care, encouragement, and development, cultivating a culture of kindness, progress, and mutual success.
We are dedicated to operating responsibly by supporting local communities, promoting sustainability, and embracing ethical business practices. Our CSR initiatives reflect our core values—fostering environmental stewardship, enhancing social well-being, and ensuring long-term value creation for stakeholders across all regions we serve.
