About Us

We are a dynamic hospitality group committed to delivering memorable experiences across our portfolio of exceptional midscale hotels and destinations.

Our Vision

Shaping hospitality through strategy, partnerships, and global growth.

We have a clear vision which reflects our well-diversified portfolio; strong relationships with the right partners and a clear strategy to create and deliver value for our shareholders. Our primary objective for ACTION HOTELS is to be the leading economy and midscale hotel business in the Middle East. We are actively identifying additional projects outside the Middle East where we see significant upside potential, such as Europe & Australia.

 

Shaping hospitality through strategy, partnerships, and global growth.

We have a clear vision which reflects our well-diversified portfolio; strong relationships with the right partners and a clear strategy to create and deliver value for our shareholders. Our primary objective for ACTION HOTELS is to be the leading economy and midscale hotel business in the Middle East. We are actively identifying additional projects outside the Middle East where we see significant upside potential, such as Europe & Australia.

 

Our Strategy

Expanding our footprint through partnerships, performance, and growth.

“To become a leading owner, developer & manager of branded economy & midscale hotels in key Middle East, Europe & Australian markets”

We intend to build on our successful track record and established network to grow the number of hotels we build, operate and manager. We have a successful track record of delivering exceptional commercial performance in partnership with our partner global operators and key stake holders.

Our Values

Our Core Beliefs Shape Our Every Action

  • 01 Always Act With Purpose Daily

    We take initiative and move fast, transforming intentions into results with energy, ownership, and forward momentum every day
  • 02 Committed To Excellence And Delivery

    We honour our promises through consistent service, dedicated effort, and unwavering focus on quality across every guest touchpoint.
  • 03 Togetherness That Builds Strong Teams

    We collaborate, support, and grow as one, sharing responsibilities and achievements to foster unity and collective strength.
  • 04 Integrity In Every Decision Made

    We stand by honesty and fairness, making transparent choices that build trust and uphold the highest ethical standards.
  • 05 Own Results With Full Accountability

    We take responsibility seriously, delivering with pride, learning from outcomes, and continuously improving what we influence and control.
  • 06 Nurturing Growth, People And Potential

    We empower others with care, encouragement, and development, cultivating a culture of kindness, progress, and mutual success.
Corporate Social Responsibility

Committed to Responsible Hospitality

We are dedicated to operating responsibly by supporting local communities, promoting sustainability, and embracing ethical business practices. Our CSR initiatives reflect our core values—fostering environmental stewardship, enhancing social well-being, and ensuring long-term value creation for stakeholders across all regions we serve.

Green Key Certified

Recognized for leading sustainable hospitality practices.

Rooted in Local Communities

Partnering with local communities to create lasting impact.

Smarter Energy, Better Future

Innovative solutions driving resource-efficient operations.

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